. >> being intentional about everything you do online is also something mark senacola, president and ceo of banner view.com stresses. >> it is not just about digital or offline strategy. viral marketing is one of those ways you can do that. at the same time, it is not just about posting that crazy cat video. it is more about bringing it into the real world and how you can mel those two together to get the most success for your campaign. >> with a lot on the agenda, more was covered than admittedly, most of us can wrap our heads around. overall, the conference also came with a warning. when you are delving into the digital world, be knowledgeable. >> education is key. whether or not i are educating yourself or send a couple of your star in and whether that be trade shows, digital marketing trade shows or whether that be meet-ups, you have to get involved and you have to rub elbows with the people who know for you to get ahead of the space. >> one big takeaway from the experts, if you are still using some technologies from two years ago, you may be in trouble. >>> we have a power trio