. >> it's call sensa. >> reporter: both sensa and pure green coffee have been fined by the federal trade have fined them. they often use clips from his show without his permission to promote a product. he said his biggest mistake is not telling viewers to trust it. >> i should say here are the companies i trust. go buy their products because they're not going to scam you or make illegal claims. >> reporter: dr. oz told the senate subcommittee he will be part of the solution. he maintains he has never endorsed the specific brands nor has he received money for the sale of any supplements. injury yreka duncan, cbs news, new york. >>> when we return, soaring on two wheels. you'll meet an athlete who's taking his sport into rarefied air. this is the "cbs morning news." dad. how did you get here? i don't know. (speaking in russian) look, look, look... you probably want to get away as much as we do. with priceline express deals, you can get a fabulous hotel without bidding. think of the rubles you'll save. one touch, fun in the sun. i like fun. well, that went exactly as i planned... really? bo

. >> it is called sensa. to take theit on weight off whether you need to lose 10, 50, or more, now you can without dieting. simply sprinkle sensa on, eat all the foods you love, and watch the pounds come off. it's that easy. you lose weight faster and easier than you've ever dreamed possible. >> i lost over 120 pounds with sensa. >> you may think it's magic or make-believe, but this has scientist saying they have found a magic weight loss cure for everyone. it is green coffee beans. when turned into a supplement, this miracle pill can burn fat fast for anyone who wants to lose weight. this is breaking news. >> millions of you love coffee, but now you will love it or a whole another reason. releaseding newly study reveals that the coffee bean and its purest form may hold a secret to weight loss that you've been waiting for. ais study presented at meeting of the world's largest scientific society triggered unprecedented excitement for a weight loss study showing women and men who took green coffee extract lost

and it will -- >> it's called sensa.he amazing new clinically provingen sensation that you sprinkle on to take the weight off. whether you need to lose 10 pounds, 50 pounds or more, now you can. without dieting. simply sprinkle sensa on. eat all the foods you love. and watch the pounds come off. it's that easy. you'll lose weight faster and easier than you ever dreamed possible. >> i lost over 120 pounds with sensa. >> you may think magic is make believe. but this little bean has scientists saying they found the magic weight loss cure for everybody body type. it's green coffee beans. when turned into a supplement, this miracle pill can burn fat fast for anyone who wants to lose weight. this is very exciting and it's breaking news. >> millions o f you love coffee. but now you're going to love it for a whole other reason. a staggering newly released study reveals that the coffee bean in its purest, raw form, may hold the secret to weight loss that you've been waiting for. this study presented in a meeting of the world's la

this was true in our case against sensa and sketcher's toning shoes. they add a layer of complexity to our weight-loss investigations. a soaked trend is the appearance of weight loss fads and mainstream media supported by trusted spokes people. our pending case against npb advertising shows the marketer of the pure green coffee dietary supplement capitalized on dr. oz having featured the coffee bean extract on his showing it magic and a the miracle. when they market in sophisticated weighs on respected media outlets or praised by hosts they trust it's difficult for them to listen to their inter23458 voices telling them to beware. that's why we long sought the partnership of the media to screen the deaccept five diet ad bfrs they run. our recently gut check reference guide sent to media outlets throughout the country advices the media that they say simply cannot be true and the media should think twice about before running. finally, we recognize that consumers are the first line of defense against weight loss fraud. the ftc developed a full arsenal of c

this was to the case against sensa and an early case involving sketchers challenges. these practices add a layer of complexity to our weight-loss investigation. a second trend is the appearance of weight-loss fads in mainstream media supported by trusted spokespeople. our pending case against in tv advertising shows how the marketers of the pure green coffee dietary supplement capitalizcapitaliz e on dr. oz having featured green coffee beans extract on his show and calling in magic and a miracle. when consumers see product increase marketed in sophisticated ways on respected media outlets or praised by those they trust it to be difficult for them to listen to the internal voices telling them to beware. that is what would've long sought to partnership of the media to screen deceptive diet ads before they run. are recently issued get check reference guide sent to media outlets throughout the country advises the media on several weight-loss claims that experts i simply cannot be true. and that the media should think twice about it for them. finally, we recognize that con

. >> it's called sensa -- the amazing new clinically proven sensation! >> reporter: both sensa and pure green coffee have been fined by the federal trade commission for false ad claims. dr. oz says companies like pure green coffee often use clips from his show without his permission to promote their product. the biggest mistake he said is not telling viewers who to trust. >> i kick myself that i should say here are the companies i trust, just go buy their products because they are not going to scam you and make illegal claims. >> reporter: oz told the senate subcommittee he will be part of the solution. he says he never endorsed specific brands nor has he received money for the sale of any supplements. dr. oz promised to publish a list of specific products that he believes can help americans lose weight and get healthy beyond just eating less and exercising more >>> getting cavities drilled by the dentist no fun. soon there may be another way to repair that damage. british scientists are showing off at a technique to use electricity to accelerate a tooth

. >> it is called sensa. to take theit on weight off whether you need to lose 10, 50, or more, now you can without dieting. simply sprinkle sensa on, eat all the foods you love, and watch the pounds come off. it's that easy. you lose weight faster and easier than you've ever dreamed possible. >> i lost over 120 pounds with sensa. >> you may think it's magic or make-believe, but this has scientist saying they have found a magic weight loss cure for everyone. it is green coffee beans. when turned into a supplement, this miracle pill can burn fat fast for anyone who wants to lose weight. this is breaking news. >> millions of you love coffee, but now you will love it or a whole another reason. releaseding newly study reveals that the coffee bean and its purest form may hold a secret to weight loss that you've been waiting for. ais study presented at meeting of the world's largest scientific society triggered unprecedented excitement for a weight loss study showing women and men who took green coffee extract lost

in addition to sensa and established companies. we look across the board. unfortunately, there are a lot of players in this space. these cases can be time intensive to investigate. we do look at the studies that are out there very carefully. we hire experts. often the defendants will hire experts. we pay a lot of close attention because we don't want to -- you know, we want to be sure where the science is. we don't want to challenge something as false or misleading if in fact it has real efficacy if the claims are substantiated. the cases are time intensive. we're trying to bring as many of them as possible and get as much money back for consumers as we can. >> do you think there should be more fda regulation of these supplements and kinds of things? would that be helpful beyond the advertising? i know we've had votes on this and discussed this in congress. >> well, i certainly can't speak for the fda. i understand that they have their hands full with, in the case of dietary supplements with adulterated products. they've taken a number of actions against we

. >> the products such as sensa and pure green coffee have been fined by the federal trade commission for false advertising claims. dr. oz says there are companies that use clips from his show without his permission to promote their products. >>> a mama duck and her ducklings found their way into downtown burlingame and drew quite the crowd. they wandered on burlingame avenue this morning and people gathered around and sheltered the little ducks. kids were feeding the mama duck parts of a sandwich. they were gathered up and relocated to a nearby lake. >> they are all happy. >>> paul, usually when we say great weather for a duck it's not weather like we have now. >> not what we have typically. usually rain. i think the baby ducks follow wherever mom goes. >> and then it's over. they grow up. >> i love the little personalities. >> very cute. good day to be outside duck or human. really nice. the wind is gone. we kept the sunshine, no fog at the coast. the good thing is i know it's tuesday and a lot of us didn't get the chance to spend much time outside. this will last through the weeken

that ad for sensa resulted in a lawsuit with charges for weight loss claims, settled for $26 millionand no admission of wrongdoing. after the hearing? >> it must be frustrating to have somebody use your likeness, your words? >> it's extremely frustrating to have folks take advantage of the trust that you have built with a lot of hard work. >> reporter: dr. oz also told me he walks away with a better appreciation of the power of his words. >> i use language that i hope engage our viewers. i do regret that it actually inflamed the process. >> reporter: dr. oz said he already changed the way he talks about products. he met with officials from the federal trade commission and in his words he said he's ready to drain the swamp of unskrup lus marketers of diet products. >>> around the world and to israel where the search for those three missing teenagers is intense fewing tonight, entering its fifth day. one of the boys is an american citizen, were hitchhiking home from school when they disappeared. more than 200 palestinians have been arrested. >>> a new headline in the search for malaysi

this was true against sensa and skechers counting shoes. -- toning shoes. our pending case shows how the marketers of the pure green coffee capitalized on dr. oz having featured green coffee beans on his show and calling it magic. when consumers see products marketed in sophisticated ways on respected media outlets were praised by hosts they trust, it can be difficult for them to listen to their internal voices. that is why we have long-sought the partnership of the media. our gut check reference guide advises the media on seven weight-loss claims they cannot be true and the media should think twice about it he for running. we recognize that consumers are the first line of defense. the ftc has developed a full arsenal of consumer educational materials ranging from traditional obligations to online websites. today we launched an interactive consumer quiz. thank you for focusing attention on weight-loss scams. fraud, weer eliminate will continue our efforts to pursue the perpetrators, work with the media to prevent fraudulent ads from running, and educate con

. >> reporter: that add for sensa resulteden a lawsuit with charges of unfounded weight loss claims settled after the hearing. must be frustrating to have somebody use your likeness, your word. >> it is extreme leap frustrating to have folks use your word and take advantage of the trust you built with a lot of hard work. >> reporter: dr. oz told me he walks away with a better appreciation of the power of his words. >> i use language that i hope will engage our viewers. i do regret it enflamed the process. >> reporter: dr. oz told me heave changed the way he talks about some products and was able to meet with federal trade commission officials and is ready to work with them to drain the swamp of unscrupulous marketers of diet products. david kerley, abc news, washington. >> one of the problems, there are so many companies out there that promote weight loss products that you can't see every single one. you really have to be careful what you decide to purchase and what you back >> that's right. when a doctor gives an endorsement to a product it carries weight. you saw dr. oz there acknowledge