our cover story is reported now by serena altschul.er's day over the weekend. >> reporter: when aisla danchand launched her baking business for 2009, she was hungry for success. what kind of schedule were you working? it sounds like 24 hours? >> 24 hours a day, seven seven days a week. >> reporter: non-stop? >> non-stop. thank you, ladies. >> reporter: and it paid off. in just four years she said evelyn's kitchen grew to be a seven-figure business. then in her early 40s, she wanted to expand again, in a different way. so why wait until your 40s to really try have a baby? >> we just had other priorities. >> reporter: work came first. >> work came first. >> reporter: but after several years and one miscarriage, she gave up trying, convinced she had waited too long. then, in july of 2014... >> i just f i didn't feel well. i was sure that this was first signs of menopause. i said, this must be early onset menopause at this point. i googled menopause. i didn't fit any... there was none of the checklist that fit. the next morning i took a pr