serena bazin has the key factor that could help you navigate to the confusion. >> reporter: three simple words describing the decision of an elise to take a new job. she is now a certified health care navigator which is a job created to help pele i believe people should be insured. >> reporter: she enrolled last year and this year she is helping others. >> it is tough because you want to make sure picked the right benefits that they are entitled to. >> reporter: on average each navigator spence two hours with each person who walks through the door. >> we have people calling worrying about hours of the government has tried to make the website easy to navigate. but there is one main point of confusion and that is what consumers call doctors offices. >> there is no such thing as obama care. it is florida blue or aetna. >> reporter: navigators stress you have to name your plan. if you don't, the person may not realize you are eligible for coverage. here is exactly what you should say new call. >> name the internet provi them the policy number. >> reporter: already 1.7 million floridians have