sergio marconi saying how easy it will be to take for our public.used to run chrysler. would you want to buy a ferrari, or ferrari stock? >> probably a ferrari. that i think sergio is right. i think that is a fair expectation. it is an unbelievable brand and has tremendous aspiration. i think the stock will do great. i think his plans to increase production, that was one of the issues, from 7000 to 10,000 per year. i think he will do well. >> help us understand the force of sergio marconi's personality. he worked his way into the family-owned fiat. he is now traveling almost every day around the continent. how much does his personality play a role in all of this? >> it is huge. he has a tremendous presence. he is a very intelligent negotiator. as you say, he has worked his way into the family and displays many of them. >> and there he is standing with the chairman and ceo of fiat. >> and john is certainly that head and the face to it, but sergio is certainly running and pulling all the strings. he did an unbelievable job in negotiations with the gov