>> we had something, the highest seriesnd, 100 television , several episodes, the biggest week of on-demandwing we have ever had. we said let's focus on giving people more choices to catch up, and to follow along with series. that has been great for their series for next year. -- we are nowvel able to have targeted ads. it brings forward a relative had. ad. we are going to that every 90 days. >> the advertisers get it? >> i think so. >> the consumers obviously wanted. >> maybe it is not the traditional way people view, but they want that content. when you give it to them in an easy way to get it, more viewing than ever before. >> it is only the cable and the delivery of television. it is how you reach out to people in terms of the internet. i know that comcast has increased his internet service provider speed every year for 11 years. there have been offerings out there, like google fiber. canle look at that and say they keep up with this? i think there was response recently where some people thought maybe they think there was a demand for that. is there? >> i hope there is a demand for that