particularly if you're trying to figure out on the fly what images you may see at the same time as serpe -- certain language that may pop up in the circumstances. to be sure, there's some instances in which the seven second rules have bleeped out materials that both fox and regulators would prefer to not broadcast. there's lots of instances it doesn't work that way. the problem, the federal government now purr ports to impose in the 2500 fines in each station when there's that kind of a mistake. >> i have to ask the colleague, robert sparks was quoted in the usa paper, it's hard to find parents who don't agree a lot of stuff is -- to screen what they see. is that the parent's job? >> certainly. no one will argue that parents aren't are the first and last line of defense when it comes to protecting children. we're talking specifically in this case is the broadcast media. this station and everyone like it, operates with a free license to use the publicly owned airwaves in a way that's consistent with what the law calls the public interest. there's nothing in the public interest that says