we have something we call servicenow pro in the servicenow platform, and we're seeing 30, 40, 50% yearar improvements in productivity, and we're also seeing our customers buy the pro version of our platform at a record clip. now, with generative a.i., they're going to get the benefit of pro and pro plus for these generative a.i. use cases that are transformative now is the time to see it. >> all right, so, bill, when i hear you and i look at the percentages and a calculate the percentage, what it says to me is you could drive a 60 to 100% increase in contract value among some customers this potential upside, i have to believe, is not reflected in the current guide you gave us. >> that's correct, jim i mean, that's because you got to do it, right? you have to prove it you have to do it, but it's not in the current guide we do see a bull case for a.i. at servicenow because we already have early evidence over the last four years how fantastic the platform's performing and the a.i. functions that are already built into it. this is net new innovation, the flywheel of innovation at serviceno