sesame workshop is a nonprofit enterprise, and so all of the money they make from anyplace goes back into their programming and their services. >> host: kamala lane. >> host: on programming, how does public television keep itself solvent in a world where people can have access to hundreds of channels? is there a pcb subscriber or stream content online. >> guest: that's an interesting question and we get that a lot in our conversations on capitol hill. do we need to provide a federal investment for one television service as opposed to all the others available. the difference with us is that we are education oriented. we're providing the works of ken burns and the great performances and american experience and nova. we have more science student watching nova on any given wednesday night than are watching -- in any size classroom in america. all of them combined. so we are totally dedicated to education mission, and we take our programming and put it through a process through pbs learning media, under which digital learning objects are created that are curriculum-based and standards-bas

not just about schools and families, but what is out there in the air, and mia has worked with sesame workshop. you target a slightly older age group. talk to us about your piece of the puzzle. >> i am happy to. could i have the next slide? that's not mine. and that's not mine. >> it doesn't look like cartoon network. >> maslow's hierarchy. >> sorry. back up. a big logo slide. >> and we're supposed to be about the technology. >> imagine a big stop bullying speak up logo on the slide behind me. >> say that again. >> stop bullying, speak up is the name of the campaign and a nice transition. my complements to everyone in the room. if i have learned everything in the last four years while researching bullying prevention and for our age group and the kids in the second through seventh grade it's that not only does it take a village but a village of people who are willing to partner and collaborate with each other and speak not only to adults about this issue but speak to children and i think it's an interesting transition from mia's work to mine. still not mine. >> it is but -- >> and the role we p