>>> that was seth collins giving a nearly 1,000% tip. he hopes to leave a similar tip for unsuspecting servers in every state in this country. it's today's big idea. it comes from aaron, seth's younger brother, whose dying wish written in his will was for his family to go out to eat and, quote, his words, not mine, leave an awesome tip and i don't mean 25%. i mean $500 on a pizza for a waiter or waitress. aaron died in july last year. now seth collins is honoring his brother's memory by carrying out his dying wish. he joins us now from denver, colorado. good to see you, sir. >> thanks for having me. >> let's forecast abotalk about this amazing thing you're doing but why you think this was your brother's dying wish. >> well, he always had this real appreciation for the service industry even when he was a little kid maybe 12 years old. if my parents didn't leave what he thought was a big enough tip, he would toss a couple dollars from his allowance on the table. >> what was that, any idea what that was born from, that sort of empathy? >> n