and i learned this one from my friend seth godin. he wrote a book called all marketers are liers. the thing he said in the book was that good marketers aren't lawyers, they're great story tellers. and that's what i am. so if you look at the tv, they tell stories about santa. if you read books, they tell stories about santa. all the kids know the stories about me. and that's how i get my message out there. >> in the old days it was very difficult. we had a long list. and i had thousands of elves trying to keep track of all these children. now, social media we can find out what people are doing. i have the twitter account and they write in what they want and the same thing on facebook. the adults do it through linked in. so yes, through social media is a wonderful way to stay in contact and keep in touch with the people that i serve. >> i don't understand how ceos just can abdicate talking to their customers. who should be talking to your customers? more than you, of course i have people who answer lots of questions. but i get in there, too. so all business owners need to talk to th