seth goldman and founder and teo of honest tea. sold up at whole foods with tuperwear full of the stuff and the store ordered thousands of bottles. i can't think of a worse business to get into. let me tell you why it isn't set. the market was already saturated when you got into it. it doesn't scale. if you want to make double the tea you have to have double the bottling plant. what were you think something. >> it's a totally fair question. there were tons of products on the market but they all had the same calorie profile. they were 100 calories or 0 calories. there was nothing many the middle. that was the real astounraun as idea. when you make tea at home you don't put in five or six servings. s >> you're talking about sugar. >> sugar. >> that worked out well. you were purchased by coca-cola. you should point that out. we can talk more about that. this worked out financially for you quite well. >> it did. it was 15 years of uphill. >> an overnight 15-year success. >> selling 17 calories when every one else is selling 100, you ha

seth goldman. >>> good morning. it turns out president obama brink drin drinks a lot. a lot.f so much the new york times says there are bottles of black fores