and so, as a result, starting i'd say five years ago, there sewas a great need for chio understand anernational code, how to be a citizen of the world. >> mmm.st e's so good. >> reporter: xi jinping has recently crackedown on this renspicuous consumption, but the country's growthated a new class, and fast. >> the affluent right now in china, they're all new money. there's nold money in china because of historical reasons. a lot of people were very poor. i mean, everybody was very poor up until the '90s. >> reporter: accumulating wealth icommunist china was once considered counter- revolutionary. mao zedong came to power in 1949, vowing to iminate class and capitalism. ( newsreel narrator speaking in chinese )ue mao purshis utopian vision of communism. affluent families lost their wealth, and many lost their lives. tens omillions died from famine, and almost 90% of the population lived in extreme poverty. that changed in the late '70s and '80s when deng xiaoping loosened state control over china's economy and permitted private enterprise. china grew faster than any country ever has, in