stocks performing is looking different from last year among the best performing names so far, shake shackup, and del taco up nearly 17% chipotle's performance is a turnaround after it stumbled in 2017 the company, of course, has a new ceo in brian nichol, the former ceo of taco bell. chipotle is expanding its delivery program and tweaking its menu offerings and tempting out the now marketing strategy world. dunkin brans nigel travis announced his retirement last week and now dave hoffman took over his place starbucks, on the other hand, down some 11% as howard schultz dropped his post as executive chairman of the board and matt johnson has mapped out his brands including closing some underperforming stores in the u.s. one rallying is mcdonald's, world's biggest fast food company was also the sector's top performer last year. it's down around 8% as it prepares to report earnings next thursday analysts who say to really focus value and promotion they'll want to see if that continues to boost the brand at last quarter, one, two, three dollar promotions really helped value awards are in full ef