shah ghasemi, hello , welcome. let's start with why this conference is held at all, what is its importance? greetings and courtesy to you and your audience. the problem of reputation in our country. an important issue has been important in the past decade, but in the past one or two or three years, policy makers and academics have become aware of the real importance of this issue. let's say that the conference that my colleagues and i designed was in fact to help gather a collection of works of attitudes, a collection of visions, reputation and its future in iran. why do you think that reputation is important now? i mean , i want to see that we actually enter into the main discussion about this issue. why is reputation important ? because reputation is important, mr. doctor. in the same way, most of the attention is focused on celebrities, of course , you are highly educated. you and our colleagues may not care much about celebrities, but there are not many of us, society is looking for this, especially teenagers a