shah rukh khan the brand is an international phenomenon, has shah rukh khan the brand become bigger thanng a brand, it wasn't a conscious decision doing things that would lead to something. i think that happens now in more modern times, or at least in india in modern times, where imagery is created by management. i've never taken things so intricately. i've just done things that i feel. and more often than not it has gone right, but i don't know how to do it right again. but, yeah, it does get out of control. sometimes even the simplest of things said, or the simplest of actions, can seem to trouble people. and that's a little shocking to me, and sometimes has made me a little more wary of what i should do, where i should do, how i should do, and when i should do. there's absolutely crowds and swarms of people that stand outside your house at the weekend. every time you land at a different airport, there's paparazzi waiting for you. is it not tiring, after a point? it's not tiring, it's not irritating, it can get a little... the people i spend my personal time with, which is family, they