shahad, i want to bring you into the conversation. talk about the level of sophistication of al qaeda in terms of social media. >> you keep in mind, this isn't your big brother's al qaeda, not where social media has been at the forefront. what al qaeda is doing is morphing into something more anonymous. i think the statement from al zawahiri is, i think you're seeing on the ground in terms of you know what's coming out over social media, we've seen this before, we see them putting harsh measures in and local populations upset. you're going to see things fall apart that way. while the nature has changed it's more broad, but it's more shallow i think. >> social media, eric says, al qaeda has been very effective, first engage with them vee social media. and ravia, says i would argue that not instrumental from, and a video comment. give a listen. >> for me, the shift from closed source, password protected forms, to more open source, open access, in promote -- in the promotes of jihadi material. photos and statements and like. but i see th