. ♪ all respect to those who break their neck ♪ >> tupac shakur, rap star and movie star, was arrested these days. >> even though he was an east coast guy by birth, he's now rapping on the west coast with the big label out there, death row. ♪ say what you say or give me that ball beat from dre ♪ ♪ let me serenade the streets of l.a. ♪ ♪ from oakland to sac town the bay area and back down ♪ ♪ cali is where they put their neck down ♪ >> suge was trying to expand death row all over the country. but who controlled most of the music in the east at that time? bad boy. >> papi, fab five freddie's here. >> oh, what up, five? what goes on, baby? >> everything. it's all good in the hood. >> sean "puffy" combs founded bad boy and biggie smalls was his marquee artist. they modeled their sound on death row in a lot of ways, kind of a gangster rap for the east coast. ♪ jump in the rover and come over tell your friends in the gsv ♪ ♪ i got the chronic by the ♪ ♪ i love it when you call me big papa ♪ ♪ throw your hands in the air if you's a true playa ♪ >> i make music about what i know. you know what