please welcome shane smith. [cheers and applause] please, mr. smith. can i call you shane? >> stephen: thanks for coming on and thank you for wearing your formal t-shirt. cofounder of vies magazine can. are you acanadian person? >> i am indeed. >> stephen: okay. join us any time. it's become a global enterprise since then. a record level, in-house creative services agency, book must bishing division now you are the executive producer and correspondent for advice hbo's new news magazine. describe the brand. what is it other than, you know, different? [laughter] >> we started as a magazine about 18 years ago. >> book when there were magazines nl and we moved to 34 countries and as we traveled to those countries we noticed there was a lot of crazy stuff going on. we started reporting and shooting it and, you know, put it online and now we have a big youth following. >> what i look about it is you have been described as having a casual miss soj any. [ laughter ] is that because you are exploring a sort of recontext you'llization of a patriarchal masculinity or do you sort of li