shani is playing a game called never alone. based on a legend. in the game, an orphan girl must overcome a series of obstacles to discover what is causing a never-ending snow storm. the game is a collaboration, using technology to interest a younger generation in their own culture. it introduces that culture. one day over lunch. we said why not video games. why not use the greatest asset we have. people, stories, culture. the game is based on this place. this is a large village of people here. belonging to the people. their culture, stories are based on a lift of stories. for a subsistence life, that in many ways is slipping away. >> james is an expert in the language. he narrates never alone. >> is it in danger:. >> he says the game could help preserve a language spoken by only 2,000 left. >> it may make them interested enough to think about living in our way. >> are you satisfied. >> yes, we'll make our money back. not only will we make money, we had huge impact in the world, in the industry. >> what is it about? >> for shani's father, the fact