. ♪ very jim shanley and his daughter megan, producing trop grade fruits and vaenl tabl on their familybeen a problem. but getting national name brand recognition for their produce, that's been mighty tough. >> marketing your products is never easy no matter how unique they are or how wonderful the presentation is. >> my dad had to sit me down and say, there's not that money there. think of another way. and as much as i despised him for it, i'm thankful now because it's opened my eyes to how many different ways you can go about it. >> the shanley's grow small scale specialty crops on top of this hill here in california. >> we grow avocados, fingerer limes, we grow lemons which are packed in a generic packing house, kiwis which we marktd under the sierra sweet brand. >> at first they put everything into creating individual brands for each product. they distributed those branded products through independent retailers, gourmet restaurants and national chains like whole foods. since most people think avocados are pretty much all of the same, the shamlies felt they hado shout out what makes