. >> walgreens' vice president shannon curtin and target vice president dusty tucker jenkins say theirespective customers are big fans of yes to carrots, yes to cucumbers, yes to tomatoes and yes to blueberries. >> it was productive enough and had the benchmark it needed to to bring it in-line. but it was also the customer following he had developed. >> we credit the yes to team. they're incredibly innovative. they've really been able to answer the call. they don't sit still for not even one moment. >> ido leffler, cofunder of san francisco based yes to, says that getting his organic skin and hair care products into major retailers was a coup. not even he could contain his excitement at first. his reaction was something like this. >> can't say that on television, unfortunately. it was oh, beep, beep, beep. it was really incredible. >> early on the 5-year-old company decided to approach larger retailers, despite its own humble beginnings. >> we started with six products in 16 stores. just really as a test to see how it would go. and it exploded from there. >> with the staff of about 25