basketball legend, shaquille o'neil spoke about the problem on capitol hill. fox 5's wisdom martin met up with shaq afterwards. >> he needs no introduction. he's the legendary basketball player. he has done just about everything and now he's taking on a bigger challenge. the one and only shaquille o'neil. shaq, tell us why you are in washington, d.c. and what this has to do with binge drinking. >> we want to speak with congress. a couple years ago, there was no research on african americans and binge drinking. for those that don't know what binge drinking is, it's after you feel a buzz, and you go to all out drunk. they hang out and drive home. nothing happens, what do you do? you dothe same thing at the next football game. we are telling people to be more responsible. there are traffic stories. it only takes one mistake for a tragic story to be told. i want to have everyone help me promote the message. you know, the good thing about what i'm doing, i'll direct it because it's their language. people drink for different reasons. whether it's peer pressure, grad

today basketball lend shaquille o'neil spoke about the problem to lawmakers on capitol hill. >> he needs. >> introduction. he's the legendary -- needs no introduction. he's the legendary basketball champion, the one and only shaquille o'neal. tell us why you're in washington d.c. and what this has to do with binge drinking. >> we just wanted to speak to congress. a couple years ago there was research on african americans and binge drinking. bin drinking is to drink after you're feeling a little buzz and you take it to where you're all out drunk. the problem with binge drinking is kids today that binge drink and go hang out and drive home. then they go home, so nothing happens. so what do you do? they do the same thing next weekend at the incomes football game. we're -- next football game. we're not telling people to stop. we're telling them to be more responsible because there are tragic stories. it only takes one mistake for a tragic story to be told. i just want to have everyone help me promote the message. i've been going around morehouse. the good thing about what i'm doing is i let

is the individual behind that voice and with celebrities that we've worked with in the past, shaquille o'neilgos or robots, right? so social is such a great tool for doing just that. it's scaleable to your point earlier. there are no boundaries. and from a technology standpoint, we're only bound by the speed of technology now. this is a way to scale someone's brand and actually connect with more people, whether it's one to one or one to 19 million in barack obama's case. >> that's funny, you use the connection of connecting people to people. it's just our little machines that we're using. but there is something about social media that gives it a sense of familiarity. a two-way intimacy. when somebody you like tweets you back, i can remember a very -- my best girlfriend getting a tweet back from ll cool j and we were like oh, my gosh. he tweeted me back. like the idea of the obama campaign for example responding to you, there's a sense that there's a -- is there something -- >> they're all over the place. thinking back to 2008, how many twitter messages that the obama campaign sent out in 2008