in fact, their standard has been dubbed in the industry as the shari pick, because in a business where freshness reigns, there is simply no room for error. >> so we have very particular standards that we go through. sometimes, the fields, when the crop is good, will actually have them pick a berry to our exact specifications, our minimum sizes. so we don't jupt take any berry. it has to be of a certain quality, a certain size. >> the relationship with growers is premiere. in fact, we--when we get a relationship started, we like to show them what our final product looks like. in fact, we like to send them boxes of shari's berries now and then in thanks for their efforts and also so they see what the final product looks like. >> the company estimates they did up to 2 million strawberries, used 60 tons of chocolate, and shipped to more than 200,000 homes every year. >> everybody remembers and can tell you the story about the day they first received shari's berries. and that's how we came up with the moniker, the unforgettable gift. >> from berries covered in ooey, gooey chocolate and show