hear more about her company, sharkyder and ceo tina joins me. thanks for coming in. >> thank you very much for having me. >> so everything atrandless is $3. very low. tell me what kind of products we're talki about. >> oh, my gosh. first of all some are two for three, some are three for three, to be clear. yes. the whole idea w to create a simple, organized, edited assortmatt of the things t you love from the snacks, whether they are all non-gmo, mostly organic, lots of vegan, lots of gluten rfree, chips to crackers to cookies, you name it. and then in the essentials, so organic spices oregon ganic all-purpose flours andbaking mixes. extra virgin organic olive oil from .ita organic coconut oil. >> and beauty products -- >> we have cle beauty. everything doesn't have the ings you don't want, no phthalates, not animal tested. personal care, toothpaste, essential oil, mouthwash -- >> ho do you keephe price so low? >> it's funny you said wee the ant anti-brand. we're not really, but we're redefining what it means to be o brand bas truth, based on au