sharon bindering is the founder and ceo of parent tested, parent approved, one of the most-recognizedwards program busy consumers. good to see you. >> thanks for having me on. >> you've grown your business a lot by millennial moms talking about it. >> absolutely. that's literally how we grew our business. word of mouth, getting moms talking about it, telling them our story and getting them to spread it for us. >> look, so many people are trying to get to these mommy bloggers because they know that moms, as a whole, they're speaking from the heart. it worked for my kid, it worked for me, i'm going to tell my friends. >> that was the whole concept behind our business. what i think a lot of brands are missing out on is they're still advertising to these millennial moms in very traditional ways. so for example, they need to stop advertising showing moms in these very traditional roles holding a laundry basket, looking all disheveled, running after the kids. reality is that's not a millennial mom's typical life these days. >> right, it's not speaking to them. >> no, not at all. the husband