what is sheena iyengar saying? she is saying that in america, where we value having the freedom of choice about everything..." and sheena in her experiment is saying, "give people too many things to choose from, and they become overwhelmed." and you were called lots of different things. but some people said, "you are criticizing the heart of who we are as americans." >> yes. in fact i think it was rush limbaugh that referred to me as a "pointy headed intellectual that didn't know the first thing about the marketplace." >> hinosa: a whado y say to that? i mean, were you taken aback a little bit by the criticism when you were just saying, "look, i'm a social scientist, i conducted experiments..." you know, the jam problem. people may have heard about the jam problem, which is your experiment of putting jams in a supermarket, and whether or not people would choose a preferred jam, and if they had too many choices, they ended up perhaps not ending up buying one of the jams. but if you gave them three choices, then they

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no, you did and sheena did. guess who didn't get the red memo. >> lester. >> uh-oh. >> i'm just saying. i don't want to say names, but guess who didn't get the red memo. >> i have an unlisted e-mail. >> clearly. thank you very much. sheena from nbc 10 is here with a check on the weather. good morning. >> good morning, lester and jenna. thank you! you know, mother's day, big, big weather day today because i think a lot of people wanting to do stuff with moms outside. we're looking at a lot of rain. if you're in the southeast, it's going to be a wet one today. radar showing a lot of rain stretching from northth fugh pa alabama, tennessee, even kentucky, moving into the carolinas. rainfall totals in the carolinas could get anywhere from two to three inches in some of the higher amounts. we are looking at, though, mostly dry conditions for the middle and western part of the country. slight risk of severe storms for new mexico and >> and lester, back to you. >> all right, sheena, thanks. >>> now to presidential polit

of all of this including the fact that the tokyo electric power company that operate that would be sheena daiichi plant is actually projected to have a four point five percent surplus in energy over the summer months due to a number of factors but including an increased use in geothermal energy so there are some surprising indications coming to us that's quite interesting but high energy costs due to the nuclear shutdown have led to the first national trade deficit for some time has japan going to deal with with paying more for more expensive power in troubled economic times generally. well in the short run i'm not sure there would be any way to really avoid that and i think that's not just japan i think a lot of countries are facing that will be given say sanctions on iran and other such things that are causing increases in energy prices generally but but at like every other challenge this does present a potential opportunity to japan to exploit some of its other abilities to generate energy including a geothermal power it's currently only generating about zero point five gigawatts of po