my name is sheila duncan. this is my colleague susan donahue. this is trouble the dog. >> there you go. >> trouble is a socially conscious american made brand designed originally by a child, my niece, after cancer losses in our family. i took one look at his iconic face, and it was like divinely inspired. i knew i had to do something. i drew up a business plan, had a plush animal manufactured, wrote a book, commissioned a scientific research study that shows that trouble does, in fact, elicit hope, comfort, and joy in children. if you look at the website, trouble the dog.net and read our testimonials you'll see this is not your everyday plush animal. kids totally get the concept of trouble. >> currently you can get trouble online. he's also available in select bookstores and boutiques. we need a partner with strategic marketing and development background who can help us get trouble out this front of as many people as possible. think hello kitty. and we're looking for someone willing to offer a percentage of ownership. >> all right. your time is