so sheilila is convinced it'ss easier to sell condoms as contraceptiveves. today in hr office, she's tearing down the public health posters. for sheila, condoms are the main weapon against hiv-aids. but they must have the right image. the unbranded white condoms are the ones distributed in schools and clinics. much better, she says, those more sexy branded ones. sheila lives at her grandma's. a church-going christian, she wants to train as a lawyer. she says what some i in the big health agencies thinink private. sheila: : whoo! the condom is too associated with hiv. and so it's become stigmatized in the people's minds. narrator: she's backed by market research, whichch shows trust in relationships is the main reason for not using condoms. sheila knows sex and romance sell, so why not use them to promote condoms. she's working on a a radio progm to t try her message on a widedr audience. it's s for 99 fm, a popular national l radio station. today is the big sell. sheila: i'm very nervous. i'm in the hands of god. [groans] narrator: sheila's off to see the he