joining us is shelly palmer.w, shelly palmer digital living who walked onto the set doing it today. >> good to see you. >> how can something become a phenomenon and get wiped out all in one month. >> facebook tried to kill snapchat by building their own. big companies try to kill small companies. twitter launched per scope about four seconds after meerkat launched. they were the darlings of south buy right up until they closed their round on the same day twitter announced periscope. >> look, you have this environment where you're trying to get developers to build apps, build programs on top of your interface and then you make it inhospitable for them to operate them. >> and then there's this, which is we're going to cut you guys out and kill you just to watch you die. meerkat's an interesting and good user experience. periscope ask a great user experience and very integrated into twitter. i have to tweet out what's happening in meerkat now because it's not integrated. five minutes on periscope, hundreds of people