we will get there. >> shelti holiday with a look at to new york areas startups.is a secret that they just raised $542 million in huge names like google. what is a potential of this new technology? that's up next. ♪ >> welcome back to the best of "bloomberg west." i am emily chang. magically can make wales fly and elephants fit in the palm of your hand. now the startup raised $542 million in a funding round led by google. other investors include qualcomm. they'll use the money to accelerate product development. what could they be working on? i spoke about it with the codirector of the reality center at miami university in ohio. has he seen their technology? >> item the anybody has seen it. i've seen their vision. i hope they can deliver what they are promising. it looks fantastic. >> google obviously it has half $1 billion worth of faith in it. what do you make of the interest in this company? >> i think that augmented reality interfaces are going to be huge if someone can finally deliver a system that is usable. google believes that magically biz going to succeed

this is shelti holiday with a look at two companies.itchen, old board games, and themed meeting spaces. >> people say it looks like a reading room. i am ok with that. >> at better mins new york headquarters, wall street finance meets silicon valley. this whole side of the floor is engineers. his trying tof rewrite the rules of investing with user-friendly technology and low fees. compared to a 1% fee that traditional money managers charge, they pay as little as 0.1%. smart technology to automate a part of your life that previously had to spend a lot of time doing it. >> john stein quit his job in financial services and launched the company in 2009. >> we thought we were getting ripped off by the financial services industry. >> the use software and algorithms to manage people's money. >> we do tax management, dividend management, all better than you could do them on your own. the result is you get a better return on your money in less time and more peace of mind. >> disrupting the brokerage business is not easy. they are expanding rapidl

a beagle with cream cheese, german shepherd's pie, oysters on the half sheltie, and chicken poodle soupit's mm-mmm good boy! of course, the the mid terms are next week, and one can only imagine how eating-fido-gate will affect the race between pennsylvania governor and high school principal who's going to let this go "just once," tom corbett, and democrat challenger and guy who would "love" to show you his dulcimer piano, tom wolf. i have been watching this race closely, even though you can see the gap in the polls from space because wolf is beating corbett by 17 points. corbett has especially failed to attract minorities, with a recent poll putting his non-white support at 9%. the only thing keeping corbett afloat is his rock-solid support amongst albino hedgehogs. i don't get it. there is ample evidence that black people love tom corbett. look at this photo on his web site. showing him inches from a black woman who couldn't be happier about it. but, of course, the liberal media are trying to ruin his beautiful moment of racial harmony. >> governor tom corbett's campaign goes on the de

shelti, thank you very much. bits andseen the fit the like are on the rise.t's the opportunity here, next on "bloomberg west." ♪ >> it's 26 minutes after the hour, which means bloomberg is on the markets. i'm matt miller. let's get you caught up on where stocks are trading. big gains today, more than 1% across the board. unemployment came in at less than 6%. jobs --o 48,000 new 248,000 new jobs. here are a couple of individual movers. check out the source database company. and cosmo pharmaceuticals. those two canceled merger agreement, citing tougher u.s. tax rules. they are now in talks to sell itself to someone else. 2% after an gaining increase in september sales. rose nearlyales percent last month. customers filled more perceptions. maybe not buying as many cigarettes as well. walgreens still has some of those smokes behind the shelves, where cvs doesn't have any. some take a quick look at of the indexes. the s&p is that 1967. the dow falling below 17,000. 4479 on the nasdaq. ♪ >> welcome back to "bloomberg west." innovation, technology, and the future of