downtowo allows visitors of all ages to indulge their sweet tooth and love of selfies. allokqed's sheraz sadiqages-we wanted to create a space that brought people together. this is a space that is unifying. it's a safe spac it's empowering, and icetrream is such a belovet that it just felt like the perfect combination. m -this isn't your typiceum where the artwork is behind plates of glass.re the artwork is meant to be touched and interacted with. why did you take such an unconventional approach to the design of your museum? -well, i find that museums can be a little bit isolating, right? there's this sense that yocan't touch anything or you're going to break something, and i think when you have that leveof degree of constrictio it limits people from truly being able to express themselves,so we we where people could really be their authentic selves. they could laugh. they could have fun. they could tough something, and nothing would break. it's flipping this concept of the traditional museum on its head. -it's also a museum that's tailor-made for millennials and their love of snapchat and instagra