sheryl agreeses and the battlefield is the contract. >> i'm always the one to pick up the phone and call. say, look, love your contract. it's great. i have a few issues with this. can we discuss it and here's what i would like. >> you need to go to their customer when you're negotiating your contract and be forthright. >> clarification is the first step. trouble starts when they need the contract and ignore terms sgls you have to realize what the reality is and denial is not a business plan. >> you have to decide if that business is worth it or isn't. we're not here because of our good looks. we're here because we produce good equipment. we need to produce that at a prompt. >> if i do lose this job because of terms, frankly, we're willing to do that because it's not worth it. you have to set your limits. >> the second key factor is diversification. avoid becoming dependent on a single large client. >> putting all your eggs is one basket is not a business plan. >> you may want to diversify customer base so you're less dependent. got to come up with a thought process. large customers aren'