sheryl sandberg is in new york today. how the company is making it happen. and the aol president shows us how his advertising technology is fighting back. ♪ cory: i'm cory johnson and this is "bloomberg west." wasbook ceo sheryl sandberg on stage at an advertising panel this morning. the thing that most surprised us three years ago was just how fast it was. we all had our models, the industries that models, and it outpaced all of them. when we adjusted it it would adjust again. been changing has the game on mobile advertising, partnering with nielsen. ads will be included in their total ratings. she explained how ad buyers would be better positioned to access facebook's 400 million monthly instagram users. >> we are rolling out a lot of options on instagram. globally, we are rolling out self-service in the ability to buy in different ways. heportantly, using it -- t power comes from getting the right message to the right person at the right time. week,also after this verizon's new mobile video service picked up its first major advertising commitment. they ar

. >> their ceo saying she had a conversation with sheryl sandberg.aking a playbook from a lot of these ceos that are active on social. being the marketing and voice of the company. >> interesting what sheryl sandberg shared was her post on linkedin. >> we're all family. andreessen is one of the main topics in nick bilton's article in "vanity fair." >>> coming up, we'll talk to a top investor who says this pullback makes him feel like a kid in a candy store. . a top official from calpers is here to talk with us. the european close is coming up in about 20 minutes. no student's ever photographed mean ms. colegrove. but your dell 2-in-1 laptop gives you the spunk for an unsanctioned selfie. that's that new gear feeling. all laptops on sale, save $230 on this dell 2-in-1. office depot officemax. gear up for school. gear up for great. >>> u.s. equities have been rebounding after losing some steam following crude inventories. the tech sector is leading the way, up nearly 1%. this morning, the dow is now up 132 points. joining us now, wedgwood partners chie

sheryl sandberg was talking failure, is it gone? brian: not as much as people think.ead. the measurement is challenged because of different ways we are consuming media, not necessarily incorporating measurement. there are, -- they are kabul entry. the notion that third-party measurement will be more important than ever before. the googles of the world want to be able to say to the market, we will provide the measurement, trust us. >> that gets to sheryl sandberg, trust me, tv is dead, i run facebook. brian: when you look at tv -- there are segments of the population where there is significant declines. the scale force everything. fs everything. >> the internet advertising model has a lot of things people do not recognize, it may work, but maybe how great and glorious it is is not exactly true. itan: all media is flawed, is a question of what the least bad medium is, digital has flaws. for many marketers, digital is efficient, but a lot of problems. is, what i want to know there is very few people minting itey, approximate in what happened 10 years ago or 30 years ago,

in this episode of revolutionaries, sheryl sandberg has a wide ranging conversation about her views with her mentor google chairman eric schmidt. >> let's begin by thanking the computer history museum for

any surprise from the comments by sheryl sandberg? they are competing with the tv business. surprise. what sheryl sandberg is saying is that facebook -- she is saying that we have the size of a super bowl audience every day on our site. pimm: because they have 1.5 billion viewers are followers. jerry: right. not only do we have the same amount of eyeballs as tv, but we can also target consumers much more efficiently than tv. so facebook is now try to take away ad dollars from the tv networks and we are strangers see that the tv networks are fighting back. we can also do the same kind of targeting that facebook does. pimm: tell people what is via media and a little bit about your background so you can inform us about the trend of television advertising versus advertising on the social networks. via media does global advertising. we have about 10,000 local advertisers and we answered about a million and a half linear ads everyday. ago, weyear and a half started programmatic tv platform using the data to actually find where that right audiences to advertise on television. my ba

china may have banned facebook but facebook operating officer sheryl sandberg says the social networkmaintain a thriving business thereby selling ads to chinese companies. sandberg spoke at advertising week in new york. she was asked how long before the chinese been will be lifted. >> we don't know at all. we have been clear that our mission is to connect the world and a lot of people in the world live in china. any kind of timeline, we don't know. alix: there are an estimated 600 inlion users of the internet china. the federal reserve has approved the long-delayed margin between m&t bank and houston city bancorp, a deal repeatedly stalled. it was first announced more than three years ago. the founder of the world's biggest distressed asset firm said the firm is a bit gun-shy. [inaudible] they keep saying -- they lead somehow or other through sign language, they leave the commentators to believe it's going to happen month after next, whatever that may be, then they don't do it. this has been going on for 2 1/4 years. alix: mark sisi hugely anticipated increase -- marks says a hugely a

. >> what we're trying to do is have the dialogue, take sheryl sandberg's lean-in vision, continue the dialogue and make a call to action for the other companies to make this part of their culture. >> we are featuring women engineers. we have incredible diversity. but we're really focused on making sure that women have a great opportunity in our industry to earn equal pay, equal opportunity in math and all aspects of the technology industry. >> congratulation to all of you. >> reporter: unlike most tech conferences, this one is full of women, executives, employees, students, all trying to encourage others to get involved. >> people have to change their attitude in thinking about what makes a successful company and one of them is diversity, without it being an insult and trying to do numbers. >> reporter: with more work to be done -- >> the sales force has about 20% -- >> reporter: the word is getting out. the women's leadership summit will be a regular part of dream force going forward. dream force wraps up tonight with the show from foo fighters and the killers. in san francisco, scot

business and media and on the cover wearing the trademark x-ray t-shirt and junes beating out amazon sheryl sandbergcles and news and has ambitions to connect every per on the planet. >> wall street is following asian markets higher and yahoo is rethinking a spinoff. here is jane king. >> good morning to you. another strong start with the dow up 117 points and s&p and nasdaq also higher and half a per sent which is following asian stocks especially japan up 8 percent overnight. certainly big gains there and the best gain for the nikkei in japan since 1994. yahoo stocks sliding after being rejected from the i.r.s. they own part of the chinese e-commerce giant am baby worth presidents. it want add skip off to be tax free. more money for shareholders but the i.r.s. say they are reconsidering that so yahoo is under pressure. >> facebook is rolling owe the biggest overhaul to the pages for businesses giving small and medium size businesses more free tools to reach customers part of the plan to connect people with each other and people with businesses, as well, allowing small businesses to feature the inf

zuckerberg beats out jeff bezos and his own sheryl sandberg. with major news outlets to publish articles and news feeds and has ambitions to connect every person on the planet. >> happy birthday sony play station turning 20 today. original play station was launched september 9, 1995 with a party today at the gaming division headquarters in san mateo. here is trivia: the technology that powered the original sony was used in nasa's new horizon space probe that recently does a fly by of pluto. >> pay is to get to pluto to get some heat relief. >> it is hot out this. again. the good news is everyone has clean air this morning. here we are at san jose an that could have poor air quality and the north bay heading through at least friday. san rafael, we are warm this morning. when you get to 98, that is close to the record of 100. i still think richmond and oakland and moffitt field have the best chance. down to palm springs, a scattered shower around los angeles and around 8 tahoe. >> highway 4 is building traffic but moving. drive time traffic in th

and sheryl sandberg from facebook and marissa mayer of yahoo. >> apple a day really does the doctor away new take open san francisco housing moratorium and the plan to curb sky-high prices in the mission district may not work. >> in san jose, firefighters are on high alert during the heat wave. they are still on the scene of a grandson fire 12 hours after it started. why thousands of students in the south bay are going to be backed by -- impacted by the heat. >> become with remark and weather today everything you need on know before we head out the door and we will keep you the door and we will keep you updated during and disneyland is ours!" my frightful fiends, "going down!" "boo!" screams don't miss the wicked fun of halloween time at the disneyland resort, dazzling brighter than ever during the diamond celebration! visit disneyland.com/halloween "trick or treat." what can i make for you? how about our new flavor-packed italian hero? with three authentic italian deli meats; spiced capicola, a cracked- pepper-seasoned mortadella and spicy genoa salami. enjoy it while it's here! subway.

sheryl sandberg went to facebook. marissa mayer left them -- to t take the job at yahoo!egan smith left google to become the chief technology officer of the united states. so, in terms of female talent, ruth porat is a big win. john mack played a role in getting ruth to google. charlie: the interesting thing, too, a whole bunch of issues involve women of which -- income disparity. is, i doe problem not know what the solution is -- the problem is greater than we thought. wethis issue and online, have a chart that shows all the bureau of labor statistics job categories. there are about, more than 100. and you know, guess how many -- i do not know if you have seen it -- but guess how many jobs there are where women make at least as much as men out of 100? charlie: how many? pattie: two. charlie: i was thinking below five. pattie: two. so, the problem is even worse than we thought. and, you know, the counterargument to it is well women drop out, women take time out to raise their families and then they come back, but the real problem is -- and a lot of companies are working o

about classroom participation that it varies somewhat in size to the class, but in general as sheryl sandbergould say, women don't lean in and they are not vying for your attention. brian: what about you? deborah: i never have a big law school in class. brian: is there a difference between how the men right and the women right? deborah: no -- men write and the women write? deborah: no. i don't see a gender difference. brian: your book is called "the trouble with lawyers," which we will get to in a minute, but i want to show you video from an author who went to harvard law school and he now just writes for a living, and i want to hear him back in 2007 about what he says about being a lawyer. brian: now why did you leave law? >> i was about the worst person ever suited for law. i went into law school believing that lawyers did what they did on the television show "l.a. law." there were romantic, spectacular cases every week and it involved celebrity cases and it was all very glamorous and romantic, and when i got to law school, it took me about two or three days to realize that much of the prac

i mean you know sheryl sandberg went to facebook, morrisa myer went to take the c.e.o. job at yahoo!. megan smith left google last year to become the chief technology officer of the unites states. so in terms of female talent, ruth porat is a big win. your friend jong mack, the former c.e.o. of morgan stanley played a role in getting ruth to-- to google. >> rose: to google. >> uh-huh. >> rose: the interesting thing too is a bunch of issues involve women of which one is income don't know what thelem is solution is. the problem is even greater than we thought. and in this issue and on-line we have a chart shows all the bureau of labor statistics, job categories. there are about more than a hundred. and you know, guess how many, i don't know if you have seen it yet but guess how many jobs there are where women make at least as much as men out of a hundred. >> rose: how many. >> two. >> rose: i thought it would be below five. >> two. yeah. so the problem is, i mean, the problem is even worse than we thought. and you know, the counterargument to it is well, women drop out. w

number eight, a woman who deserves to be on the list, sheryl sandberg. they really have.mit they have won. and she's been a huge part of it. >> you know, the ipo did do really badly, and you talk to people in silicon valley right now, talk to the experts, and most everybody says that this is probably the best run company in the tech industry. google is very well, but mark zuckerberg and sheryl sandberg have it together, and they got on mobile, and it's growing incredibly fast. >> ipo goes badly and they everybody says they haven't figured out how to bring revenue to mobile. a year later, you're like, oh, wow. they're turn doing it really well. turning around a ship really quickly. that's hard to do. >> she joined facebook from google when mark zuckerberg was 23 years old. to his credit, he realized when he was young that he needed someone, and so he's grown up basically having this true business expert, this organization scaler by his side. they're a great team. >> the thing about ipos is it's a lot about expectations. so i think the expectations were perhaps unrealistic

sheryl sandberg said disney's is they helpedand numerous local companies connect with consumers abroadcensorship prevent users from using facebook? >> we've been clear that our mission is to connect the world. a lot of people the world live in china. you cannot do one without the other, but any kind of timeline we don't know. francine: edward snowden has joined twitter. the biography of his account says, i used to work for the government. now i work for the public. the only twitter feed he is following is his former employer, nsa. his first tweet said, can you hear me now? we already had more than three quarter of a million followers. the nsa has fewer than 100,000. francine: ralph lauren is stepping down. with sales growth fading, the stock down to 44%, and lauren days away from his 75th birthday, company has named stephen larson as the next ceo. jumped 5.6%.k francine: manus: up next, we check in on u.k. growth figures. we expect growth of .7%. gdp andoing to talk just reminder you can follow us both on twitter. i'm @manus cranny. @flacqua.e is ♪ manus: awaiting gdp data for the seco

she didn't just go with the sheryl sandberg's of the countries, she wanted to meet with the people atr equal fi tr women. she understands the need to push and to create policies that will really get us toward equality. that's why our organization endorsed her, proudly and early. >> thanks so much for joining us. we appreciate it. for those of you at home, if you want to get involved in the conversation, #cnn/newday. we are following a lot of news this friday. let's get to it. >>> big news about the debate. we know who is on the stage on wednesday. >> donald trump continues to defie political convention. >> the idea of trump is great. >> i'm confident i'm going to be the republican nominee. >> surging ahead of hillary clinton in iowa. people are sick of establishment politics. >> be careful what you wish for. >> so 50 boats land on this island a day. the orange life jackets, the unofficial uniform for the migrants. >> the 14th anniversary of one of the most tragic events in u.s. history. >>> announcer: this is "new day" with chris cuomo, alisyn camerota and michaela pereira. >> good mo