so i'm taking them to shiekh shoes -- a store that already carries their product. see what they're doing now and what we need to do better. how has flex watches done with your store? karlo: they did very well. good price point. we had the other, different design that wasn't these. it was a different rubber-style watch. lemonis: generation one. and do you still carry those today? karlo: that style, no. lemonis: what happened to the old style? travis: there's a corporate office, and they requested that we had a more expensive price point 'cause it was not worth his time to sell the watch. lemonis: so, you did a million dollars worth of watches and then, all of a sudden, you're like, "that's too much." travis: essentially. lemonis: brad, were you consulted in that process? brad: yeah, i was. it it's not broke, don't fix it. lemonis: a store like shiekh has a very small staff -- two to three people -- and it's not realistic that they're gonna be able to spend a lot of time selling a $35 watch. they asked for a more expensive watch. travis just jumped right to it. rathe