. >> let's talk about another thing you do with the shineola campaign. know a lot of interesting things who have these watches. i don't know if they have them because they love the so much or they love the idea so much of the watch because the watch was manufactured in detroit, michigan. i guess the guy who does it is an interesting person. i never met him. >> his name is tom and he's a wonderful guy. his factory is in the art school where all the cars were designed and everything in detroit. he chose detroit because he loves it. he believes things should be made in america. bringing the whole industry back into america. what tom did was he taught all these people how to make watches. now there's all these great watch makers there in detroit. they sell the best bicycles, incredible bicycles there. and he's brought so much work into detroit. and i'm really proud. >> it was great heritage but has a long way to go because it's such in bad shape financially although it's been saved i think from having to sell off its museum. >> i'm having exhibition there in