. ♪ ♪ betty: this is shiprock. it is norwegian cruise lines' solution to netting younger cruisers.the whole have a lot of money to spend. $1.3 trillion of it. and a piece of that demographic could help the industry sail back into double-digit profit margins. the clia, which is obviously the cruising industry group, i mean, they have came out with numbers, and they say that the average cruiser is about 50 years old, makes over $100,000, white, and generally an affluent traveler. but they are all, they are essentially that demographic so it's not very diverse. richard: well, i think that again, that is part of what we need to help explain because the diversity is growing dramatically, both in ethnicity, in age. betty: some of the reports out about the ship say that, you know, the reason why it is such a game-changer, or it is at least something that people are excited about and getting a lot of press, is that it's catering towards the millennials, right? the younger travelers. so is this an attempt essentially, a very big attempt, to get the 20-year-olds and 30-year-olds on your ship