luxury products, shiseido is another deal they have done this year.rket is where the bulk of their revenue comes from, but the faster paced growth tends to be the luxury area. >> the french are good at being aggregators. very similarh, a story. is it very similar, though? .t does not have to do that as l'oreal have to do what it is doing? operandi. modus and china, it is relevant. shiseido is smaller than l'oreal, so for l'oreal to go and buy existing brands, it is important for that market, where their own brand has not been as successful as they would expect it to be. >> why are they not being successful? they are still keeping maybelline. is the chinese buyer -- do they not like brands they do not know ? do they want something like a magic, which is home grown? to the chinese buyer, it is probably the opposite. they know what is happening in there doing a lot of research on the brands. they have a great appetite for brands. garnier asdo not see a relative brand. brands transfer quite well and to china. the chinese have been big buyers of european c