this local sanitary pad manufacturing unit set up in a slum redeveloped colony in shivaji to get in mumbai has been diligently working toward starting a movement. established under the mine foundation it employs local women train them in manufacturing low cost high quality sanitary products and sells them door to door across slum communities in mumbai. but the motivation behind this initiative is not in making profits it is in educating people on menstrual health hygiene and sanitation and most significantly in changing mindsets. and no one. asked touching point was to ensure that every woman wears a pad but pads and periods for generations these have been taboo subjects that no one wants to openly discuss when we started on our mission we had no idea how difficult it would be on the field. people would be reluctant to listen to us even after a year we had no success but we kept going door to door. almost 90 percent women living in slum areas traditionally use cloth instead of sanitary pads unaware of the risks involved in following unhygenic menstrual practices. we explained to them that