there are other places like shopify and weebly where they can sell their products, or they can build own sites, but none of them have the attractive metrics of etsy. nobody only charges $.20 and 3.5% commission to sell your product. there really are no alternatives. that is why many sellers are taking to forums and blogs to protest the changes because they cannot just pick up everything and leave. >> i'm so wary of business is making these kinds of changes just as they go public. you wonder what it's going to be after the company comes out of the chute. i cannot think of a lot of other examples. can you? >> other companies see the need to monetize before the filing is disclosed. one example from an analyst was pandora and how they decided to make their ad a little more invasive. as you listen to pandora, the music stops and you hear the ad. that upset some users, who defected to other sites when the ads were present. obviously, listeners have other places to go, but kind of hinting to the same idea of focusing more on monetization ahead of the ipo as opposed to the core values of pro