mark: who is the number one referrer to shopify today?> in the past, facebook has been the number one driver of traffic. pinterest has been growing quite rapidly. we found they have the second highest referrer. but they actually represented the highest average order value referred to shopify stores. >> interesting. emily: we talked with ken about this pivot towards e-commerce. hear what he has to say. >> i think social networks are primarily about sharing things that you did in the past or in the moment, like your friends and family. that is not what pinterest is. it is his for you to plan your future. what do you want to cook for dinner tonight? what do you want to buy at the mall this weekend? where do you want to travel this summer? it is about your future, not really about sharing things with your family necessarily. emily: ben, i will bring you in on this. shopify release date of that intent to buy on pinterest is h uge, but still a fairly small company. 70 million users, 75%. how will this supercharged growth -- will it? ben: it cou

emily: what is the highest traffic driver for shopify. -- shopify? guest: facebook has been the highest. but pinners are willing to spend more from what we can see. emily: we spoke with tim, the head of e-commerce about what he had to say. tim: i think social networks are about sharing things you didn't pass, you are doing in the moment with friends and family. that is not what pinterest is. pinterest is for you to plan your future. what do you want to cook for dinner, what do you want to buy at the mall? it is about pinning your future. it's not about sharing with friends or family necessarily. emily: it is interesting ben. i will bring you in. you see the intent to buy on pinterest is huge, but it's still a small company. 70 million users growing 5% here in what is your take on how this move will supercharge growth? will it? ben: certainly if people know they can curate and purchase in the same place i think they would get more users rather than less. we have lots of social networks and lots of advertisers, and typically until a site has users in t

we begin with shopify. facebook saying it is launching a buy beta program with shopify. up 7.5% on the session. the stock skyrocketed 27% this week. leapfrog plunging after the educational toy company posting disappointing quarterly loss. down 25% today. williams-sonoma rising after upgraded to outperform. citing the improving housing back drop. those shares got up 1.5%. >>> eli lilly taking a hit, down 3% today. up more than 7% this week. investors making bets ahead of the new date's on the experimental alzheimer's drug. >> meg terrell here to explain. >> eli lilly has gotten this alzheimer's drug that works on the underlying cause of the disease. some people think there may be an initial data release ahead of a big alzheimer's conference in july. that was expected today or monday. there is lack of clarity whether it will come out and how widely disseminated that information will be. the conference is saying it may be only available to people registered for the conference. there are questions about that. this data people are very excited about it. like with biogen's dru

. >>> in our headlines this morning, shopify to integrate with facebook. >>> payroll processing adp filingblocked thousands of their customers from activating their accounts. zenefits also claiming adp started selling a competing product within an hour of them filing the suit. adp responding in a statement that zenefits was pulling sensitive information including unmasked social security numbers and employee banking information in a manner that did not comply with adp standards for data security. joining us with more on this hr battle if you will is parker conrad. he's zenefits cofounder and ceo. a newly minted unicorn. i'm not taking sides, but i love zenefits. they've changed the game. it's a fascinating issue and a fascinating battle because it's really going to perhaps change the back end for so many small businesses. thank you for coming in and talking to us this morning. >> thanks for having me. >> help us with this. you're hearing what adp is saying. you guys had your service, it worked to some extent with adp but they're saying the whole time it shouldn't have worked and you guys a