sop they launched shopify in 2006.ow it is the e-commerce platform of choice for online stores worldwide. we sat down with him in canada to talk about the trust battery and why diversity is so important when hiring. >> i packed a backpack and suitcase and went to valley. what happened was people ask me all sorts of questions i couldn't answer. because i've never heard these terms or any of these kind of things. i would take a lot of notes. and i would go back into my hostel and use wi-fi from the neighbors to go to wikipedia, you know, read up, like, learn about these terms. then i could answer one more question the next time i had a meeting. we always hope our crystal ball is fairly clear. one of the things that has very much led to small businesses getting into trouble is that reality somehow shifted and no longer -- so shopify inoculating people from these. we need to be exceptionally innovative that by the time something is needed, we can have it ready so everyone can use it. if you think about commerce, commerce l

so shopify is rural-based of inoculating people from these forces.need to be exceptionally inhave to vinv inhave i innova innovated. if you think about commerce, commerce fundamentally is at the intersection of technology and in sort of a weird way, if you wish. people have -- they see something they want and go to say, i would like this. technology is coming, like virtual reality, augmented reality, which are kind of bringing these things ever so much closer. and it is wonderful for small businesses. i absolutely committed the start-up founder and i got this piece of feedback that meant to say, i love the company you're building. just one thing that is irritating. everyone is a version of you. at this point, this was so obviously true. and we made a pint of hiring people who are very different from us, but also, that didn't just mean gender diversity, people who spend their lives differently. people in different industries or different degrees and so on. and the moment we get this into meetings, suddenly everyone had this really completely but diffe

. >>> and how online disrupter shopify is the go-to site looking for those to attract the customers.ave the latest digital strategies you need to grow your business. that's all coming up next on "your business." >> "your business" is sponsored by american express

. >>> and how shopify is looking to attract customers.ve got the latest strategies you need to grow your business. that's all coming up next on "your business." >> announcer: "your business" is sponsored by american express open. helping you get business done.

. >> shopify and etcy. dakota. >> caller: love the show couple of years from retirement. looking to moving. what are your thoughts on energy transfer. >> i don't like it i don't care for the group the partnerships have had their day in the sun alissa in new york >> caller: thanks for taking my call i know utility stocks are sensitive to the interest rate changes which we are probably going to be seeing this month. i heard you talk about this stock a few weeks ago and how are you feeling about ngg national grid now. >> i don't feel great because i keep paying them a fortunate may i suggest you go with dominion energy. 4.5% yield utilities are in a pile of pain. why? because people are going to sell again. let's go to lou in new york. >> caller: looking long-term ten-year plus, is it now a good time to start a position in ventas >> i think they are doing a remarkable job i say be careful not yet. and that, ladies and gentleman, concludes the "lightning round"" >> announcer: lightning round is >> announcer: li

lisa is setting up her new website on the shopify platform. cookies or you and cory. lemonis: i'd like to even build a recurring model where you can get a delivery every month. buy a subscription. lisa: oh, yeah. i had that! some of my first customers did that. lemonis: so i have... lisa: i have great ideas. thank you for taking that from me. lemonis: in addition, in order to sell the product to consumers, we have to know all of the nutritional information and disclose it, so i brought lisa and cory to a food scientist. rick: what we notice when we looked at your recipes was you have 50 calories per 12 grams. lemonis: in those 12 grams, it has 50 calories and 2.5 grams of fat. your cookie weighs 2.3 times more than that, so your cookie isn't 12 grams, it's 28 grams. so if 12 is 50, then 28 has to be, what? cory: 117. lemonis: and by the way, he's really getting better at the math. lisa: that's about good for a cookie for that size. rick: it's very good. lisa: jpmorgan! remember this place, cory? we took a picture here. lemonis: all right. well