shoshana zuboff is professor emerita at harvard business school. joins us now for the rest of the hour. welcome to democracy now! great to have you with us. let's start at the beginning. to find surveillance capitalism. >> surveillance capitalism departs in many ways from the history of market capitalism, but in a fundamental way, it is continuous with ththat history. we know that capitalism has evolved but taking things that live outside of the market, bringing them into the market dynamic, transforming them into commodities that can be sold and purchased. so famously, industrial capitalism claims major for the market, reborn as real estate, as land that can be sold and purchased. it claims work for the market, reborn as labor that can be sold and purchased. surveillance capitalism continues this tradition, but with that dark twist. in our time, surveillance capitalism claims private human experience for the market dynamic as a free source of raw material that has translated into behavioral data. these data are then combined with advanced computat