what is shudu? shudu is...shudu is like a digital entity of her own.developing the visual aspects for. i was really inspired by gaming, just before i created shudu. black desert has really, really in—depth character creation and it inspired me to want to kind of recreate these kind of really personal, really unique characters, but some of the things that inspire me, you know, often they are too sexualised. do you think it's going to be bad for people's body image, comparing themselves to these perfect avatars like shudu? when i created shudu, obviously my inspirations were quite unrealistic. supermodels and barbie dolls, kind of dated concept of beauty ideals. which is why i then went on to create bren, another model, once i understood the impact these models could have, i thought it was really important to create. bren is a plus, a curve model, who has stretch marks, and has kind of natural imperfections that everyone has, and has a much more realistic body proportion. i guess my concern is that having these digital avatars is just going to reinforce