her name was shudu and nobody knew where she came from.ns out shudu wasn't real — she came from the imagination of fashion photographer cameron james wilson and she became an internet sensation. she even appeared in a digital—only swarovski dress at the 2019 baftas in london with her movements provided by a real model in canada. such was shudu's success that wilson decided to create a model agency called the diigitals and design six more models to create a more diverse line—up, including galaxia, a much—needed alien model. in all seriousness, wilson thinks that his approach can tackle one of the biggest issues that the fashion industry faces — sustainability. in the next 3—5 years, many of the brands that we know today are going to be using sd in their pipelines in some way, shape or form, whether that's designing the clothes or creating campaigns with digital models, so as you can imagine, that means that digital models are going to become more and more in demand as it makes much more sense to put your sd clothes on sd models. it allows t