but the brill yanls of internet radio, from the business standpoint, anyway, is how pree sicily theytising. >> you can say, i just want to reach women in their 30s in phoenix, arizona, on thursday afternoon, that are listening to country music, and we can do that. >> reporter: and the musicians get paid. 70% of pandora's income goes to pay royalties. if you like a song, you can buy it. the musicians get paid then, too. it's a business that could help save the music business. but the heart of it is listening to music. >> so now it's creating a station, looking at that song's musical dna and creating a playlist. >> reporter: they want music to be yours. don't just listen to a radio. create a soundtrack for our own life. >> music is one of those things that makes life sub blim. there are small number of things in life that do that. when you listen to music, it just takes you somewhere. and i think that's an almost universal experience. >> reporter: this is brian rooney for "nightline" in oakland, california. >> very cool. thanks, brian. >>> when we come back, from music to movies. remak