no doubt, the gmc sierra ev denali is one of those models they're counting on.ford earnings next week. >> we'll have an eye on that two years and two months until 2025 thank you. for more on what this means for the broader ev market, let's bring in former ford ceo and cnbc contributor, mark fields. as phil set it up, pretty narrow up-market by gmc with the electric pickup truck. is it enough to move the needle? what is this relative to what ford has done with the f-150 >> overall with gm they're introducing high versions right now to garper attention to what they're doing with their lineup. it's -- as phil said, it's a limited edition model. most of the oems are doing that right now. when you get to mass adoption, $50,000 to $60,000 pickup trucks you see two divergent strategies from ford and gm, particularly from a product standpoint. ford took the lightning, the existing platform, made some upgrades to it, electrified it and that allowed them to get to the market first there's first mover advantage in evs this day i think that's working for them. gm took a dif