there's a support level at 285, found that pree siesly, but this has been a disaster this year. year for equities, this has not participated. burden of proof is on the bull. the bear just has to point to, it's not worked, come up, overhead resistance as suggested. going to be a hard fight. >> probably while you see unusual options activity because the bulls have to prove their case. if you bet that way and the fact the premiums are not great, that permits you to make the bet without taking the risk that it falls back to the support level. >> they are supposed to be $30 billion in sales over the holiday season. you know what the net income should be? $500 million. there's no profit there. i don't think jeff cares, putting up earnings disappointments, guide lower -- >> the street didn't care. >> not until this year, okay. >> yeah. >> the point is that some point, if they actually decide to pull some of the profitability levers, if they exist, the stock could go much higher, which may be the reason for the long dated call buying we saw. >> i know. there is ef tau here and what they