michael is a senior analyst in the research firm simba information. without further ado, i will turn things over to michael. enjoy the panel. >> thank you very much, gene. my name is michael norris and i am senior analyst from simba information. and with me today is mark laframboise, the legendary politics and prose independent bookstore. jed lyons, the president and ceo of roman and littlefield and had a national book network. geoff shandler, editor-in-chief at little, brown and company, and gail ross, the president and founder of ross yoon agency. before i do a good job introducing everyone i just wanted to start off with a few words. i have instead in the publishing industry for about seven years now. it's a pretty longtime if you think about everything that has happened in just the past three and a half, but over the past seven years or so, i watched a lot of changes going on in terms of not just what is being said about the future of books, but actually also who is talking about it. because over the years a lot of newspapers have really scaled ba