talk about the charm offensive simeoni knew that the 2nd he was gone the reporters would be on their phones and laptops telling the world what a cool guy he is. yet another master of the art of press conferences the key here is being as agile with words as you are with the board with a repertoire ranging from the simplistic the ball the ball the ball the ball diving for the soon. to the figurative was really difficult who's looking for glasses. and the philosophical truth is in the whole. it's always in the hall that to find the truth. they even quote higgle. these guys know how to deploy which words and when and if needs be why do you or couldn't do it in 5 languages to control the game. hoping the next one. at a press conference they spread positivity. sing for their journalists . and they get the press to join in on their party. they make them their buddy. so they can manage what was the question. because it's best to keep your critics close. at this point you could say but how does that help the players on the pitch in fact they also know how playing with the media is part of the